Pattern Design - Golf Magic

Another procedural doodle made to practice pattern design with Substance 3D Designer. This one was based on 'Golf Magic': a pattern designed in 1953 by Brian Connelly, a self taught American artist. In the late 1940s or early 1950s, Connelly became involved with Associated American Artists (AAA), a profitable gallery and organization that was founded in 1934 by Reeves Lewenthal. Lewenthal and AAA played a central role in “linking modern American art and consumerism” by producing limited edition fine art prints by American artists. In 1952, AAA undertook joint ventures with fabric and ceramic manufacturers to create “modern” housewares, including “Golf Magic.” The textile sports a motif of golf balls realistically portrayed with stark shadows on a bright yellow background. It is particularly evocative of the burgeoning pop art movement in the United States and Britain during the 1950s. The fact that the same golf ball is repeated endlessly alludes to mass production, consumerism, and pop culture, all of which are central to the pop art movement.
Cheers!
G.